An analysis of the marketing campaign for Europa Universalis V
An analysis of the marketing campaign for Europa Universalis V Paradox Interactive is well known for their grand strategy games, that generally are focused on various historical time periods. The largest of all their series is Europa Universalis. Europa Universalis, or "EU" is a series that was originally based on the board game of the same name. The previous title EU4 was a standout release in the series. EU5 is the long awaited sequel for a game with a very passionate and dedicated fan-base. The game takes place from the start date of April 1, 1337 to the unconfirmed end date "sometime in the 19th century", which is a date extension from the previous games start date of November 11, 1444 to the end date of January 2, 1821. Paradox knows that they their fan-base is passionate about history and has leaned into this heavily in its marketing for the game. I believe this marketing has been very effective and is an excellent example of targeting you most passionate fan...